Street Fight Happenings

Street Fight’s August Theme: Doubling Down on Data

When we ask ourselves which way those winds are blowing, the clear answer this month is heightened attention to the evolution of consumer data. That’s right, we’re doubling down on last month’s theme. This happens every once in a while when topics are weighty enough. We did the same mid-pandemic regarding Covid’s impact on local commerce. 

SOCi Acquires Brandify, Melding Location Marketing Strengths

Brandify has been acquired by SOCi, a fast-growing market leader in location and social media management for enterprise brands. Brandify and SOCi will combine their technologies and expertise under the SOCi name to serve more than 700 major national and international brands, accounting for over 3 million total store and office locations worldwide. The acquisition includes Street Fight, which will continue to operate as an editorially independent media outlet.

Street Fight’s July Theme: Data’s Next Era

This month, Street Fight’s monthly focus is data. Of course, this entails more coverage of the disruptions to the ecosystem surrounding privacy — how will companies understand and build experiences for consumers as tracking gets more complicated? But the theme also pertains to innovations in data management and analysis and new use cases for AI, among other topics.

Theme of the Month

Enriching First-Party Data to Remove Marketing ‘Blind Spots’

More advertisers are taking control of their media spend, and they’re looking for better ways to have direct involvement in the use of first-party data to improve ad performance. Those are just a few of the findings in a new report by Kantar looking at the latest behaviors, attitudes, and trends in the digital advertising space.

Street Fight’s August Theme: Doubling Down on Data

When we ask ourselves which way those winds are blowing, the clear answer this month is heightened attention to the evolution of consumer data. That’s right, we’re doubling down on last month’s theme. This happens every once in a while when topics are weighty enough. We did the same mid-pandemic regarding Covid’s impact on local commerce. 

The Next Era of Data Intelligence: Privacy by Design

While people seem to be increasingly aware of the problem posed by surveillance-based advertising, the demand for customized experiences has not decreased. But how are brands supposed to get to know their consumers and create customized experiences without access to data?

Latest Posts

Enriching First-Party Data to Remove Marketing ‘Blind Spots’

More advertisers are taking control of their media spend, and they’re looking for better ways to have direct involvement in the use of first-party data to improve ad performance. Those are just a few of the findings in a new report by Kantar looking at the latest behaviors, attitudes, and trends in the digital advertising space.

Street Fight’s August Theme: Doubling Down on Data

When we ask ourselves which way those winds are blowing, the clear answer this month is heightened attention to the evolution of consumer data. That’s right, we’re doubling down on last month’s theme. This happens every once in a while when topics are weighty enough. We did the same mid-pandemic regarding Covid’s impact on local commerce. 

The Undeniable Drive of Diana Lee and Constellation Agency

Constellation Agency CEO and co-founder Diana Lee immigrated to the US at five and endured a rough-and-tumble childhood, watching her parents get robbed repeatedly. But to the extent that anyone can, Lee has beaten insecurity, economic and affective. She is at the helm of an advertising technology company that, while remaining self-funded, has outgrown its offices numerous times, catapulted to more than 100 employees, and is on track to report $45 million in revenue this year.

The Next Era of Data Intelligence: Privacy by Design

While people seem to be increasingly aware of the problem posed by surveillance-based advertising, the demand for customized experiences has not decreased. But how are brands supposed to get to know their consumers and create customized experiences without access to data?

Expert Roundup: Data-Driven Advertising’s New Playbook

Experts from StitcherAds, AdColony, VRTCAL, ENGINE, and Placements.io weigh in on the future of data-driven advertising as privacy changes accrue. In particular, the crew discusses the resurgence of contextual ads and the intersection between privacy and antitrust issues.

SOCi Acquires Brandify, Melding Location Marketing Strengths

Brandify has been acquired by SOCi, a fast-growing market leader in location and social media management for enterprise brands. Brandify and SOCi will combine their technologies and expertise under the SOCi name to serve more than 700 major national and international brands, accounting for over 3 million total store and office locations worldwide. The acquisition includes Street Fight, which will continue to operate as an editorially independent media outlet.

LBMA: Sam’s Club Tests Scan and Ship Feature in Stores

In this episode of Location Weekly, the Location-Based Marketing Association covers Brookfield Properties partnering with ARIA Network for AR air rights activations, Adtech Realworld lauching QDOOH to make buying billboards easy for local brands, Sams’s Club testing a “scan & ship” feature for in-store shopping, and Coty getting Covid-friendly with perfume sampling.

Autonomous Retail

Beyond the Checkout: Using Data to Create Autonomous Retail Experiences

The autonomous retail sector is booming, and brick-and-mortars are getting curious about how to free up their employees’ time and foster new experiences to lure customers in store.

online privacy

Media Measurement in the Data Privacy Era

Marketers need to understand how to gather and leverage consumer data on the fly and according to protocol. Gartner forecasts increasing regulations will lead to more than one million organizations appointing a privacy officer by the end of 2022, a signal that now is the time to get serious about media measurement in the privacy era. Let’s explore some strategies that will define the next generation of media measurement.

Survey: Retail Loyalty Strengthened Among Millennials Post-Pandemic

Brand loyalty is changing, and it might not necessarily be for the worst. Despite dire predictions earlier in the pandemic that consumers would be more likely to opt for alternative brands, a new survey by the location intelligence firm Ubimo paints a very different picture.