Street Fight Happenings
Street Fight’s March Theme: Pursuing Privacy
Following last month’s theme of “Disrupting Retail” we shift attention in March to “Pursuing Privacy,” a look at the shifting world of location data and internet tracking.
Street Fight’s February Theme: Disrupting Retail
We’re focusing Street Fight’s February coverage on the tech disrupting retail. Curbside pickup, AR, and more are transforming retail as we head into 2021.
Street Fight’s January Theme: Turning the Page
During the past few years of that stretch, we’ve segmented our monthly coverage into themes, as you may have noticed. Flowing from last month’s theme of “Leaving 2020” — a retrospective analysis — what better way to ring in a new year than to focus on what’s to come in the next year?
Theme of the Month: Disrupting Retail
Not Every Agency and Ad Tech Firm is Decrying Google’s Privacy Moves
The big question is what Google’s shift portends for users and advertisers. Is it actually a boon to user privacy? Will it undermine digital advertising? Or will models like Google’s Federated Learning of Cohorts, which will allow targeting of groups of users with similar interests instead of targeting of individuals per se, fill the gaps?
Growing Your Local Business While Keeping Consumer Privacy Top of Mind
Feeling overwhelmed by the apparent complexity of data privacy laws is understandable. But these issues are experienced by marketers throughout the country, and there are many resources available to help your business become compliant.
Street Fight’s March Theme: Pursuing Privacy
Following last month’s theme of “Disrupting Retail” we shift attention in March to “Pursuing Privacy,” a look at the shifting world of location data and internet tracking.
Latest Posts
Standard Cognition’s Big Round and Retail’s Future
In this episode of Location Weekly, the Location-Based Marketing Association covers Standard Cognition raising $150M for automated checkouts, WaitWhile raising $12M to help retailers manage wait lines, Revolution360 re-inventing the street poster, and Google’s Jacquard data system for wearable clothing.
Not Every Agency and Ad Tech Firm is Decrying Google’s Privacy Moves
The big question is what Google’s shift portends for users and advertisers. Is it actually a boon to user privacy? Will it undermine digital advertising? Or will models like Google’s Federated Learning of Cohorts, which will allow targeting of groups of users with similar interests instead of targeting of individuals per se, fill the gaps?
StitcherAds Offers a Digital Substitute amid the Paper Coupon’s Demise
National retailers like CVS and Walgreens are betting that the changes in shopping behavior they’ve seen during the Covid-19 pandemic will last long after vaccines have been rolled out, and technology companies are following their lead with a host of new digital products designed to accelerate the print coupon’s demise.
Pandemic Marketing Staples for Brands and Small Businesses
How are companies structuring their coronavirus digital marketing approach? Is there a one-size-fits-all method that they’re using? Or is every industry different? Let’s take a look at a few of these pandemic marketing strategies and how you can apply it to your own business.
Growing Your Local Business While Keeping Consumer Privacy Top of Mind
Feeling overwhelmed by the apparent complexity of data privacy laws is understandable. But these issues are experienced by marketers throughout the country, and there are many resources available to help your business become compliant.
Street Fight’s March Theme: Pursuing Privacy
Following last month’s theme of “Disrupting Retail” we shift attention in March to “Pursuing Privacy,” a look at the shifting world of location data and internet tracking.
How Retailers Can Prepare Omnichannel Operations for Looming E-commerce Fatigue
The aim of clienteling is to increase customer loyalty and drive sales, while also increasing associate motivation by rewarding staffers for the resulting revenue uplifts.
The Pandemic Prompted a Programmatic DOOH Revolution. Here’s What Comes Next
Rather than stunting DOOH’s long-term growth, the pandemic instead led to DOOH becoming a more nimble and integrated part of advertisers’ overall media mixes.
Email’s Role in the Future of Internet Tracking
Advertisers need a way to track consumers online with their consent and target them. As the name of his company suggests, GetEmails CEO and founder Adam Robinson says email is a large part of the answer.
Data Science Enables ABM to Achieve Its Full Potential
ABM’s evolution must begin with finding ways to achieve greater levels of personalization that will enable marketers to identify, target, and engage the stakeholders within organizations who wield the real power when it comes to making buying decisions. Only when the targeting challenge is solved can the attribution problem be addressed.
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Pandemic Marketing Staples for Brands and Small Businesses