Street Fight Happenings

Street Fight’s December Theme: Predictions

Street Fight will be focusing on 2022 predictions as we plan our December reporting and consider contributor op-eds. Of course, contributors are welcome to pitch us on other topics in e-commerce, martech, etc., but we encourage submissions making bold predictions about how martech and ad tech, retail tech, location intelligence, and consumer data will evolve in 2022.

Street Fight’s August Theme: Doubling Down on Data

When we ask ourselves which way those winds are blowing, the clear answer this month is heightened attention to the evolution of consumer data. That’s right, we’re doubling down on last month’s theme. This happens every once in a while when topics are weighty enough. We did the same mid-pandemic regarding Covid’s impact on local commerce. 

SOCi Acquires Brandify, Melding Location Marketing Strengths

Brandify has been acquired by SOCi, a fast-growing market leader in location and social media management for enterprise brands. Brandify and SOCi will combine their technologies and expertise under the SOCi name to serve more than 700 major national and international brands, accounting for over 3 million total store and office locations worldwide. The acquisition includes Street Fight, which will continue to operate as an editorially independent media outlet.

Theme of the Month

How Personalized Packaging Can Drive Loyalty and Conversions

The key word here is experience. Opening a box full of bubble wrap or (get the vacuum ready) packing peanuts does not lend itself to compelling video content. What cements a product in the viewer’s mind is the branded experience. This could be personalized tissue paper, a thematic wrap element, clever inlay design, or custom selected product samples, to name a few.

How Retailers Can Scale their Workforces for the Holidays and Beyond

How can operations and HR leaders in retail organizations overcome a significant worker shortage, both now and in the future?

Tips for Black Friday and Cyber Monday Discounting

To meet the moment, retailers should be paying attention to the macro-factors impacting the current retail environment, ever-changing customer preferences (even so much as the final days before BFCM), and the nuances of the company’s own assortment and capabilities.

Latest Posts

5 Predictions for Digital Advertising in 2022

2022 will be another big year for digital advertising. Over the next 12 months, we are likely to see new norms take shape surrounding privacy, targeting, and evolving channels, fundamentally reshaping the industry as we know it today.

5 Brands Leveraging AI to Give Consumers What They Want This Holiday Season

What do shoppers really want this holiday season? As more brands transition to first-party data, advanced technologies like artificial intelligence (AI) and machine learning (ML) are taking the guesswork out of managing supply and improving the shopping experience with more personalized service.

Last-Mile Delivery

With Supply Chain in Crisis, Retailers Use Tech-Enabled Processes to Monitor Demand

Demand for e-commerce shopping and fast shipping continues to be high, which puts additional pressure on retailers to fulfill consumers’ needs. As smaller, independent retailers look at how they can handle the upcoming surge, now is the time to utilize cloud-based communication tools like Twilio to keep customers satisfied.

LBMA: Supermarket Uses In-Store Data to Drive Programmatic DOOH Ads

In this episode of Location Weekly, the Location-Based Marketing Association covers Life360 acquiring Tile, Albert Heijn using in-store data to inform programmatic DOOH ads, Mondelez Vietnam using AI in a mooncake marketing campaign, and WaitTime bringing load-balancing tech to retail with a Mall of America pilot.

How Younger Platforms Are Chipping Away at Facebook’s Dominance in Social

There’s a lot of talk in the martech/adtech ecosystem about Facebook and Instagram’s gradual loss of sway in social advertising, especially relative to video-first apps popular among young people such as Snapchat and TikTok. But how much are things really changing, and why?

Is Shopify Plus Worth It? Here’s What You Need to Know

So, what version of Shopify do you really need? Shopify Plus is the top-tier option and the priciest, but it offers exclusive features and capabilities designed to skyrocket growth and sales. Learn more about what Shopify Plus has to offer and see if it’s the best choice for your business.

How D2C Brands Are Capitalizing on Physical Stores and Shifting Metrics of Success

Now, digital-first brands are embracing brick-and-mortar. In doing so they are upending the way we measure success in physical retail spaces and rewriting the retail playbook in the process.

Digital Advertising Has a Promising 2022 in Store — for Those Who Get Ready for It

The industry is moving away from third-party cookies, toward VR/AR experiences, and into a rebounding economy. We’ll see more things transform in 2022 — and here are some trends that I see accelerating, which advertisers, agencies, and publishers need to watch.

Street Fight’s December Theme: Predictions

Street Fight will be focusing on 2022 predictions as we plan our December reporting and consider contributor op-eds. Of course, contributors are welcome to pitch us on other topics in e-commerce, martech, etc., but we encourage submissions making bold predictions about how martech and ad tech, retail tech, location intelligence, and consumer data will evolve in 2022.

A Third of Marketing Leaders Say They’re Not Ready for Third-Party Cookies’ Demise

The death of the third-party cookie on Chrome in 2023 dominated the martech discussion in 2021, but a third of marketing leaders say they are still not ready for the effect it will have on marketing. That’s according to a Lytics survey conducted by Sapio Research in October that polled 256 marketing leaders to assess the future of data-driven marketing.